Eco-Friendly Fashion: Jason Wu for Melissa

Brazilian-based plastic shoe brand, Melissa, has collaborated with Jason Wu to release signature brand-based shoes featuring Wu customizations. In this case, Melissa granted Wu the opportunity to embellish structures of Melissa heritage — the ‘Ultragirl’ ballet flat and the ‘Lady Dragon’ pump. Jason Wu then customized the brand-based Melissa structures with his signature emblems seen in the prior autumn 2011 season — the Miss Wu owl emblem and a gold sunburst customization. When the shoes are available to customers July 19, 2011 — a measly 7 days — the product will be sold in black, burgundy, nude, and transparent gray online exclusively sold to Melissa’s Brazilian market.







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